Email Template Design
Project Completion: 2 Weeks
The Problem
The client has been running email marketing campaigns for his e-commerce business but feels like he’s not getting the most out of his email marketing efforts. The client wanted an overhaul of his email marketing campaigns.
The Goal
Design email marketing campaigns that work with the copy and can hook the audience in a short span of time.
The Solution
I was partnered with a copywriter to create new email marketing campaigns that are better than their existing ones.
Scope of Work
UI/UX Design and conversion rate optimization: research, visual design, motion graphics, wireframing
Research and Solution
We looked into their current email marketing campaigns to identify the points for improvement in their copy and design.
Points for Design Improvement
- make the brand style consistent
- make the design more appealing to the masculine target audience
- add gif to the header for attention
Ordinary Sale
Black Friday Sale
Halloween Sale
Cyber Monday Sale
Competitors’ Research
I also looked at how other boutique clothing brands are doing their email marketing campaigns to find inspiration.
Some of the things I took into consideration:
- the designs have minimal elements with little to no distractions
- the images show how the products are used or worn
Fashion Nova
Levis
Giorgio Armani
Mango
Styleguide
Typeface
Color Palette
Prototype
The client wanted us to create one test campaign that is already weeks behind schedule.
First Campaign
Results
Results from the Test Design:
- this one email generated USD $3,400 revenue within 24hrs from launching.
- the revenue is equivalent to a 160% increase from their average email campaign.
- the company also earned a higher revenue from this campaign compared to their campaigns from the previous holiday
Results from the Partnership:
- the company asked us to create 2 more email campaigns that also performed well.
- by the end of the week, the client earned a total of $13,000 from 3 email campaigns that we run for 1 week.
- We were able to keep the client happy and we earned a contract to create the rest of the company’s email flows and campaigns at 10% commission.
“Also [copywriter]. The last email campaign you wrote for we converted around $3400 for them which was dope. We need to write another very similar campaign for them this weekend. Ejis VNecks deep V and normal [shirts].”
“Thanks boss”
“(We’re) trying to end them this month with earning 20k from email. Currently, (we’re) close at 13 ($13,000). This will hopefully push us to that point.”
Other Email Flows and Campaigns
Welcome Email
Abandoned Cart
What I Learned
Compared to many of my projects, this one has the highest returns in the shortest amount of time.
This proves that the principles of UI/UX can be successfully applied in many various fields including email marketing.