committed to delivering impactful results with the users in mind.

audrey estangki

UI/UX Designer


Dashboard Redesign

How I boosted the agency’s efficiency and success rate after a redesign of the customer service dashboard


Mobile Application Design

How I designed a mobile app from idea to app store launch in under 4 months


Product Catalog Website

How I designed a boutique brand for agricultural products in Australia


Lead Generation Page Design

How I designed and A/B tested a recruitment page that successfully hired 4 personnel within 3 days


Email Design

How I applied UI/UX principles in an email campaign that resulted to 160% increase in revenue


Artist portfolio page

How I designed a portfolio page for a traditional artist


My Process

While each project has its nuances, this is the core process that guides my design process from discovery to dev support and testing.

DISCOVERY

Business Discovery

Discover the client’s business goals, challenges, and what success looks like for the projects

Research

Identify the target users and understand their key pain points. Look for competitors from the same industry and study their solutions.

IDEATION

Brainstorming

Align the user needs with the business goals, to brainstorm practical, user-centered solutions

Alignment

Present early concept, architecture, and drafts then refine the direction with the stakeholders to come up with the project scope

EXECUTION

Design Development

Design wireframes, high-fidelity mockups, and interactive prototypes that bring the vision to life.

Collaboration

Collaborate with developers, copywriters, and other creatives to polish and finalize the output.

VALIDATION

Approval

Present the designs to the stakeholders and apply revisions until everything is approved

COORDINATION

Design Handoff & Support

Prepare all necessary assets and documentation, then clearly communicate the design with the developers and project managers.

TESTING

Quality Assurance

Testing the staging site to ensure the visuals and user experience align with the approved design, flagging any issues or bugs

User Testing

Conduct usability tests and assess user feedback – while identifying what’s in scope for design improvements