Audrey Estangki

audrey estangki

UI/UX Designer

Committed to delivering impactful results with the users in mind.

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How I boosted the agency’s efficiency and success rate after a redesign of the customer service dashboard

Dashboard Design

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How I applied UI/UX principles in an email campaign that resulted to 160% increase in revenue

Email Design

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How I designed and A/B tested a recruitment page that successfully hired 4 personnel within 3 days

Lead Generation Page Design

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My Process

While each project has its nuances, this is the core process that guides my design process from discovery to dev support and testing.

Ideation
3
Brainstorming

I align the user needs with the business goals to brainstorm practical, user-centered solutions.

Ideation
4
Alignment

I present early concepts, architecture, and drafts—then refine the direction with stakeholders and help define the project scope.

Execution
5
Design Development

I develop high-fidelity mockups and interactive prototypes that bring the vision to life.

Execution
6
Coordination

I collaborate with developers, copywriters, and other creatives to polish and finalize the output.

Validation
7
Approval

I present the final designs to stakeholders and apply revisions until everything is approved.

Coordination
8
Design Handoff & Support

I prepare all necessary assets and documentation, then communicate clearly with developers or the project manager.

Testing
9
Quality Assurance

I test the output to ensure the visuals and user experience align with the approved design, flagging any issues for revision.

Testing
10
User Testing

I conduct usability tests and assess user feedback—while identifying what’s in scope for design improvements.

Discovery
1
Business Discovery

I discover about the client’s business goals, challenges, and what success looks like for this project.

Discovery
2
Research

I explore who the target users are and uncover their needs, behaviors, and pain points. I then compare the brand competitors’ value proposition.