committed to delivering impactful results with the users in mind.
audrey estangki
UI/UX Designer
Dashboard Redesign
How I boosted the agency’s efficiency and success rate after a redesign of the customer service dashboard
Mobile Application Design
How I designed a mobile app from idea to app store launch in under 4 months
Product Catalog Website
How I designed a boutique brand for agricultural products in Australia
Lead Generation Page Design
How I designed and A/B tested a recruitment page that successfully hired 4 personnel within 3 days
Email Design
How I applied UI/UX principles in an email campaign that resulted to 160% increase in revenue
Artist portfolio page
How I designed a portfolio page for a traditional artist
My Process
While each project has its nuances, this is the core process that guides my design process from discovery to dev support and testing.
DISCOVERY
Business Discovery
Discover the client’s business goals, challenges, and what success looks like for the projects
Research
Identify the target users and understand their key pain points. Look for competitors from the same industry and study their solutions.
IDEATION
Brainstorming
Align the user needs with the business goals, to brainstorm practical, user-centered solutions
Alignment
Present early concept, architecture, and drafts then refine the direction with the stakeholders to come up with the project scope
EXECUTION
Design Development
Design wireframes, high-fidelity mockups, and interactive prototypes that bring the vision to life.
Collaboration
Collaborate with developers, copywriters, and other creatives to polish and finalize the output.
VALIDATION
Approval
Present the designs to the stakeholders and apply revisions until everything is approved
COORDINATION
Design Handoff & Support
Prepare all necessary assets and documentation, then clearly communicate the design with the developers and project managers.
TESTING
Quality Assurance
Testing the staging site to ensure the visuals and user experience align with the approved design, flagging any issues or bugs
User Testing
Conduct usability tests and assess user feedback – while identifying what’s in scope for design improvements