I design impactful and intuitive websites, dashboards, and apps
B2B Product Catalog Redesign: Doubled Product Inquiries for an Australian Agricultural Supplier
The redesign restructured the information architecture to speed up browsing, rebuilt the product pages to encourage decision-making, and publicized scholarly content to improve organic discoverability and E-E-A-T signals.
SaaS Dashboard Redesign: Improved Efficiency and Success Rate for a Customer Service Agency
The redesign focused on restructuring the information hierarchy, reducing cognitive load, and surfacing the most-used actions within fewer clicks. The result was a measurable improvement in both internal efficiency and client outcomes following the redesign.
Lead Generation Page Design: 4 Hires in 3 Days Through A/B Tested Recruitment Page
A lead generation page was designed and A/B tested to identify the highest-converting combination of headline, form structure, and CTA placement. The winning variant successfully generated enough qualified applicants to complete 4 hires within 3 days of launch.
Mobile Application Design: Idea to App Store Launch in Under 4 Months
A mobile application was designed from initial concept through to App Store submission in under four months. The compressed timeline required clear prioritisation of features, close collaboration with the development team, and a phased approach to post-launch improvements.
Email Campaign Design: 160% Revenue Increase Through UX applied to Email Design
UX and conversion rate optimisation principles were applied to the email design process. The redesigned campaign produced a 160% increase in revenue compared to the previous campaign baseline.
Design Thinking, Applied to the Inbox
I bring the same UX knowledge to email design, resulting to campaigns that don’t just look good, they convert.
My Process
While each project has its nuances, this is the core process that guides my design process from discovery to dev support and testing.
Business discovery
User research
Information architecture
Content strategy
UI and wireframe design
Design system
Design documentation
Design handoff & dev support
Quality assurance
User testing