Product Catalog Website

How I designed a boutique brand for agricultural products in Australia

The problem

This project was developed for a multi-million dollar client in Australia’s agricultural sector. Their goal was to establish a website that serves as an authoritative knowledge hub, offering in-depth information and resources on agricultural products tailored for large-scale farms, ranches, and plantations.

A key challenge was to discreetly highlight the range of brands they supply, without the website appearing overly promotional or sales-driven. The objective was to maintain a professional, corporate aesthetic while subtly integrating product and brand showcases within educational content.

Striking the right balance between providing valuable, unbiased information and supporting the client’s commercial interests required a nuanced approach to content strategy, layout, and visual design.

Scope of work

User and business research
User Experience design
User Interface design
QA and Dev support

Notable Performance

I completed the entire design project while utilizing only 90% of the allocated budget, resulting in additional revenue for our agency.

Business Impact

The positive outcome of this project fostered a strong client relationship and resulted in two subsequent projects for our agency.

Content Disclaimer

This showcase is a demo created to illustrate UI/UX solutions. To protect project privacy, certain design and branding elements have been intentionally modified, blurred, or revised. The screens/designs were carefully selected so that no sensitive or proprietary information is disclosed.